Bavarian Beer Sales Rule All… Again
This week, in a piece of news that should come to the surprise of no one, the state statistics office announced that of all the German states, Bavarian beer sales top the list… again. Shocking, right!? Okay, maybe not so much, but still worth celebrating, no? And with a beer, obviously.
Clocking in at 23 million hectolitres (that’s 2.3 trillion litres, by the way—and we know a server who can carry them all in one hand), the state of Bavaria sold more beer than any other German state in 2017 solidifying it as a consecutive 4-time champion. Hey, we’re all good at something, right? Can we just start calling it Beervaria already?
Coming in second place, with a measly 22 million hectolitres [insert eye roll here], is the region of North Rhine-Westphalia, home to such beer producing cities as Köln, Düsseldorf, and Dortmund. Besides the fact that Bavaria has Munich and Munich rules all, it also doesn’t hurt that 43% of all German breweries are located within the confines of the Bavarian state. The biggest of which (Augustiner, Löwenbräu, Hofbräu, Spaten, Paulaner, and Hacker-Pschorr) are majors players at Oktoberfest, the world’s largest beer festival, which just happens to take place in fair Bavaria.
Compared with 2016’s stats, Bavaria saw a 1.3% increase in beer sales in 2017 but, guys, we’re going to have to work a little bit harder this year since Oktoberfest is two days shorter in 2018. Think you’re up to the challenge? *loosens belt, unbuttons top button* Of the 23 million hectolitres sold in 2017, 23.6% of that was exported—with about 3 million hectolitres sent off to other countries in the European Union and 2 million hectolitres being shipped elsewhere.
We don’t think there’s any denying that German beers are better and Germans are stronger, so just go ahead and do away with anything that doesn’t have an elastic waistband and help us keep Bavaria tops. See you at Oktoberfest in Munich!
